Category Archives: Closing Argument

Are Your Jurors Using a Deliberation Process that Hurts You?

Deliberations are a scary thing for attorneys.  It’s the time when you have to completely let go of your case and your jurors and hope that they do the “right” thing behind closed doors.  You have no idea what they are saying, who is saying it, and whether your arguments are being understood and used to sway the jury toward the verdict you want.  Just because jurors walk out of your sight, however, does not mean that you have no influence.  There are ways to influence the content of deliberations themselves, but right now I want to talk about influencing the process of deliberations.

Group deliberations usually take one of two forms – either the group is process-driven or they are verdict-driven. (See many works by Pennington & Hastie)  In a process-driven group, the members remain open to new ideas.  The spend time thinking things through and looking at evidence before taking votes or trying to fit the evidence into a verdict choice.  In a verdict-driven group, the members take votes early and often.  Members feel closed off to new ideas and a verdict is often driven more by emotion than logic.  If you are a plaintiff’s attorney (or criminal defense), you usually prefer a process-driven group.  But how do you get one?

1. Influence the Choice of Foreperson.  The foreperson is often very influential in determining the deliberation process as they control the discussions and call for votes.  Often the foreperson is the one sitting at the head of a table or the most vocal or someone who simply volunteers.  Tell jurors that the selection of a foreperson is an important part of deliberations.  Ask that they take a few minutes to think about it and discuss it before deciding who to make foreperson and not to automatically select the first person to volunteer for the job.  Ask jurors to think about the type of foreperson they want – do they want someone who will make sure everyone has an opportunity to speak and who will respect various opinions?  Do they want someone who will dominate the discussion with their own views?  The foreperson’s job is not to rule the discussions, but simply to facilitate them. 

2. Give Jurors A Copy of Instructions.  If it’s not standard in your jurisdiction, try to convince the judge to give enough copies of the instructions for each juror to have one.  Sometimes the foreperson ends up running discussions simply because they are the only ones to have the law in front of them.  If the foreperson is against you, this can be detrimental.  They may even read the law incorrectly and the rest of the group would never know.  If each juror has a copy of the instructions, they can better argue their points.  Further, it pushes for a more process-driven group by allowing each juror to see and refer to instructions themselves.

3. Influence the Deliberation Process.  In every mock trial or focus group that I run, I tell jurors that before they begin taking votes or deliberating, they should go around the room and allow each juror a few minutes to discuss their views of the case.  This allows all viewpoints to be heard. If jurors start taking votes early, arguments that go against the group majority may never be heard due to groupthink and the oppressive power of a majority view.  By pushing jurors to discuss issues in the case before committing to a verdict or voting, you will guide them to a process-driven deliberation process.

4. Control the Voting. Finally, suggest to jurors that after they have spent time considering issues in the case, they may all decide to take a vote.  Suggest that they not vote unless every single juror feels they are ready to vote and remind them that it is perfectly normal and acceptable to change their minds throughout the deliberation process and between voting periods.  Further, suggest to them that when they vote, they do so by secret ballot.  This takes away any social pressures to conform to the group norm. Most juries vote by hand raise or by going around the table.  These methods tend to pressure jurors in the minority to change their votes. 

Although you cannot be in the deliberation room with your jurors, if you prepare them properly, you can still influence the process.

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Filed under Closing Argument, Focus Groups, Misc

A Twist On Damages

Your case: A 69 year old woman is hit from behind in a car crash.  Liability is admitted.  Damages are that the woman can no longer sit longer stand more than 30 minutes at a time without pain so she can no longer attend her weekly morning hikes with a church group.  She is widowed and has no children.  Whole person impairment rating is 10%.  Defense is arguing that damages aren’t that bad. 

Your (likely) damages argument: Walking is important to her.  Talk about how much they impaired her (using a whole person impairment rating).  Make some argument about how much that 10% impairment is worth.

Not a bad argument.  But sometimes it is stronger to argue not about how much the defendant took away from the plaintiff, but how much is left.  This is an old Moe Levine trick and although I’m not sure I would use it in 100% of the cases, it can be very strong.  For example, in the above case:

Your new damages argument: Talk about how a person is not what is taken away but what is left.  Defense can argue that what is left is 90% of her but you need to flip that around.  The important part is not the percentages.  If all this woman had to look forward to was that walk – her one chance to socialize, to be a part of something – and the defendant took that away, she is left with nothing.  She did not go from 100% to 90% – she went to 0%.  She is left with being cooped up in the house all day with no one around. 

Impairment ratings can actually harm your case.  If you have a normal person and you take away 10% of their ability to walk, they are still able to do most things.  Maybe they can’t run on a soccer team, but they can function in most areas of life.  If, however, you have a plaintiff who is already impaired to the degree that all they can do is walk with a cane and you impair them another 10%, they can no longer walk at all.  The fact that both people are impaired by 10% is irrelevant – you need to look at what is left, not what was taken away.  In a case where the plaintiff is already impaired,  most defendants then push the pre-existing condition issue and argue that they didn’t lose much more.  What is another 10% on top of an already existing 80%?  You need to argue that it’s not the extra 10% that matters – that 10% was allowing the person to function in life.  Now what is left is someone who is wheelchair-bound and can never take another step – can’t walk his daughter down the aisle, can’t feel the sensation of walking, can’t just walk into the bathroom and sit down…you get the idea.

Again, I’m not sure I would use this in every case, but examine your damages and what the person started with compared to what is left and you make the call.  It can be extremely powerful.

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Filed under Closing Argument, Misc, Opening Statement

Acts vs. Omissions – A Small But Powerful Difference

You’re creating the story of your case for opening and trial.  You have a situation where a business allowed an unsafe condition to exist on their land and as a result, your client got hurt.  You get to the point in opening where you start to tell the story and you say, “the defendant failed to fix the problem.  They never put up warning signs…”  You may not have realized it, but you have already compromised your story. 

There are two principles to keep in mind when telling a story, whether in opening or questioning witnesses or closing:

1. Acts are more powerful than omissions because jurors forgive omissions much easier than conscious acts or choices.  In focus groups and juror interviews, you consistently hear jurors say “well, it was just an accident” or “anyone could forget that” and so on.  This is because as humans, we understand that no one can think of everything every time, so we let people off the hook for forgetting something.  If the same scenario is framed as a conscious choice, however, it is much harder to forgive because it feels deliberate and intentional.  So, in the above example, you should tell the story as “the defendant sees the pot hole.  He examines it and CHOOSES to walk inside.  He DECIDES to start setting up his shop for business.  Six hours later, the plaintiff comes to shop at the defendant’s store….”  This sets up jurors to see that the defendant knew about the condition and CHOSE to ignore it and do other things that were more profitable instead.  This applies to any type of case:  “the driver chose to drive through the red light” or “the doctor chose to ignore patient safety rules when he did x, y, z.” 

2. The unconscious mind does not know the difference between a positive and a negative and therefore will always interpret something as the positive.  For example, if you say “the driver did not stop for the red light,” the unconscious crosses out the negative and only hears “the driver stopped for the red light.”   Whenever possible, frame your sentences as positives, such as “the driver saw the red light and kept driving.” 

These may seem like small changes, but to the unconscious mind, they make a huge difference.

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Filed under Closing Argument, Focus Groups, Interviews, Jury Research, Opening Statement