How did we get a $10 million verdict for broken heel with $10k in meds?

A week before Thanksgiving, a trial team and I won a $10 million verdict in a case involving a broken talus bone in a conservative county (Indianapolis) with $10,000 in past medical bills (which we fought to keep out but which defense was allowed to bring in). This was a hard fought battle with a tough judge and some really bad rulings, but we prevailed with grit and foresight.

The case involved an admitted liability trial against Frito Lay. Plaintiff, a 47 year old female, shattered her talus bone in the wreck.

Her talus bone healed but post-traumatic arthritis became apparent later and progressed quickly from mild to severe over the course of two years to the point that she can no longer walk more than a block or two, cannot stand for longer periods of time to cook meals, cannot fall asleep until 4am due to the pain, and cannot sit to work longer than an hour or two without tears.

Her physicians all opined she needed a subtalar fusion which she had yet to get due to high blood pressure that predated the wreck but that she could not control post-wreck due to inability to exercise.

Defense tried to use blood pressure as its biggest red herring throughout the trial and said the fusion would fix it all. We argued that there was no magic pill for her and even if she got the fusion, she would forever have pain.

Paid medicals were $10,000, incurred medicals were $45,000. We wanted to waive these but defense was allowed to bring them in.

Defense IME opined that plaintiff had a new injury during the recovery period. Defense pulled the plug on him and didn’t call him to testify which likely backfired as he was their star witness.

One of the big claims for damages was the fact that the plaintiff was unable to complete her doctorate and work. The pain in her foot is so severe that she cannot sit for more than a couple of hours without tears and can’t walk without assistance. She had dreams of starting programs to help aged-out foster children which would help heal some of her wounds from her broken and abusive childhood. Lost earnings were $600k, but the loss was so much more than that. She lost her passion and purpose.

Defense economist refused to acknowledge that chronic pain and loss of sleep could make it more difficult to focus or sustain employment long term and that she could sit to work but she broke down in tears during testimony and needed a break. She was far from a complainer and was a stoic woman with a tough life. Jurors knew this was not theatrics.

The judge was so harsh on my attorney clients that they almost called off trial days before. “We can’t get a fair trial with this judge,” they said. After talking it through with them, I convinced them to push forward. Trials are never clean, judges often make bad rulings, and yet it all comes down to the story, the client and the jury. I knew we had a great client, a compelling story, and we had to get to trial to see the jury (who also turned out to be fantastic).

The judge denied demonstrative animations, including a surgical animation that even defense agreed was admissible. In opening, he cut us off on any part of undermining defense contentions stating that we could not preview the defense case at all. During jury selection, he did not seem to properly account for juror numbers and denied a very clear cause challenge (while granting a lesser one for defense).

He was good at engaging jurors, however, and did calm down when we got moving.

Final offer during trial was $200,000. The jury took 90 minutes to come forward with a $10,000,000 verdict.

I helped with case framing, witness prep of the client and her family members, review of client-conducted focus groups, aide in opening statement and closing argument preparation, and select the jury. Brandon Yosha of Yosha Law and his team took my advice and eagerly applied it. They weren’t afraid to put in the hours or change course and the results speak to that.

I’m very proud of this one: it could have been a case about a broken heel and speculative surgery but jurors knew it was about so much more.

A note about trying a case during holidays: trial timing is rarely convenient. But when your closing argument lands during the holidays, you can either ignore it or use it to anchor the jury in the real-world human consequences of their decision.

In closing, Brandon went through how long the verdict has to last. By showing a timeline of past events, he was able to get jurors to realize how long 40 years is. This gets jurors primed to think of the consequences of their verdict over time.

Since we closed a week before Thanksgiving, I told Brandon to add this:


“Thanksgiving and the holidays are upon us and we will all go back to our families and friends. In twenty years, when Thanksgiving rolls back around, maybe you will think of Karen and your verdict. I hope that you will be proud of the decisions you make here today and look back without any regret. Because somewhere, at that very same moment, at some other Thanksgiving table, Karen will be living out your verdict. What does that look like for her? That’s up to you.”

If you want to hear more about this trial, we will be speaking on Trial Lawyers University on December 18th at 10:30am PST and it will be recorded and available on demand thereafter.

If there is a case I can help you with, please reach out. I’d be honored to help.

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How do AI jury models stack up?

AI is ever evolving, but for the time being, it is not proving to be accurate in predicting case outcomes. Credit to Nick Schweitzer at Trial by Data for running all of these tests on various AI models which show results are all over the place.

In this first image, you can see the win rate comparisons between AI and Big Data (with real people as jurors). I will add that I also ran a 4-panel mock trial on this case before we ran data and can attest to how strong the case was with jurors (though mocks are not statistically accurate):

Big Data win rate: 97-98%
AI win rates: 20-85%


In this next image, you can see the awards. This case went to trial so we can tell how accurate data was compared to AI:

Big Data predicted value: $22.8M
AI predicted value: $1M-$20M (I believe Nick asked the $1M AI to “think harder” and then it produced $100M!).
Trial result: $25M

We also have testing of some of the big named AI jury platforms which I won’t mention by name but which are not testing any better despite their claims of being accurate.


At the time being, AI is off by staggering amounts. It may not always be this way and I will stay on top of it but at this time, I cannot recommend AI testing of cases.

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JuryBall Free Consulting

Are you going to JuryBall but don’t want to golf on Sept 30th? Would you like some free jury consulting advice?

I’ll be coming in on September 29th but I’m not a golfer, so to take advantage of the time, I’m offering to meet up with anyone else who will be there but not golfing all day.

Bring a case or general questions. Let’s talk shop! Message me to coordinate: Jessica@TrialDynamics.net

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Big Data Just Got Better

Have you ever run a Big Data study (you can skip to the “win-win-win” section below)? Considered running a Big Data study? Have no idea what a Big Data Study is or how it can benefit you? I have exciting news. You can now run a data study through the Campbells AND have a consultant on board to help prepare the study (and thereby familiar with the case if you need additional help) for no additional cost.

What if you could predict your chances of winning a case, estimate the percentage of fault attributed to your client, or forecast the likely verdict? In today’s legal landscape, harnessing the power of big data is one of the most effective ways to gain a strategic advantage at trial or mediation. By combining vast datasets with advanced analytics, big data studies enable you to anticipate trial outcomes, understand juror profiles, and make data-driven decisions to optimize your case strategy.

What Big Data Offers

Big data provides unparalleled insights into factors that can influence a case. By analyzing large volumes of information, big data allows you to:

  • Identify potential biases based on demographic or attitudinal factors.
  • Predict case value and win rates with statistical accuracy.
  • Gauge prevailing attitudes toward specific legal issues.
  • Develop juror profiles for crafting tailored strategies in voir dire.

At Trial Dynamics, we are proud to partner with Campbell Law LLC, a leader in big data analysis, to deliver reliable data combined with actionable insights and implementation strategies tailored to your case.

What is Big Data, and Why is it Useful?

Big data refers to large-scale data collection and analysis designed to identify trends and predict outcomes. Corporations use it to anticipate consumer behavior, and now these methodologies are being applied to trial strategy.

Through big data studies, we test your case with hundreds of mock jurors to determine your best, worst, and average day in court. For example, we can simulate outcomes based on varying damages requests:

Damages AskWin RateAverage Verdict
$10 million75%$5.5 million
$40 million78%$30 million
$75 million60%$35 million

In this scenario, requesting $40 million yields the best result—a high win rate and substantial verdict—demonstrating how big data can inform optimal case strategies. The highest request of $75 million drops the win rate significantly while yielding only slightly higher damages. Without this information, you may go into trial asking for too little, thereby forfeiting tens of millions of dollars, or ask for too much and lose the trial.

Juror Profiling Through Data

Big data also provides detailed juror profiles by analyzing responses to extensive intake questionnaires. These insights go beyond surface-level observations to identify traits correlated with specific outcomes. For instance:

  • NFL fans might be 47% less likely to find in your favor.
  • Regular viewers of Jeopardy! may be 35% more inclined to award large damages.
  • Those who have been victims of a crime may be 117% more likely to find in your favor.
  • Those who have suffered similar injuries may be 79% lower on their damage awards.

Additionally, we can incorporate anticipated voir dire questions into the study to test which questions best predict liability or damages outcomes, giving you a roadmap for jury selection.

WIN-WIN-WIN

While you can run a data study straight through the Campbells, there is now no reason to do so. You can have a consultant on board to help with the data preparation for no additional cost (in the vast majority of cases).

While Campbell Law LLC provides technical expertise in data gathering and analysis, having a consultant invested in the study and implementing findings is crucial. At Trial Dynamics, we partner with Campbell Law to offer seamless support, from preparing scripts and exhibits for data studies to integrating findings into your case strategy.

Our process includes:

  • Adding tailored voir dire questions to test their predictive power for liability and damages outcomes.
  • Editing case presentations and exhibits before submission to Campbell Law.
  • Translating Campbell Law’s comprehensive data report into actionable strategies for opening statements, voir dire, and trial presentation.
  • Providing ongoing support, including jury selection, focus groups, mock trials, witness preparation, case framing, and opening statement development to ensure every insight is fully implemented.

While big data will provide juror profiling, deciding what weight to give a juror’s “score” compared to what they say in open court is an art. Data is just that – data – but the implementation of the data is much more nuanced. We understand and listen to the data, but also recognize the need to listen to jurors and make strategic decisions during jury selection that is not accounted for in the data results.

Further, if your case requires both mock trials and big data studies, involving us early allows for streamlined coordination and a consistent strategy from start to finish.

With big data studies powered by Campbell Law LLC and our tailored consulting, we offer a sophisticated, data-informed approach to jury consulting. By bridging raw data insights with practical trial strategies, we help you make confident, informed decisions that maximize your chances of success—whether at trial or mediation.

If you are considering running a Big Data study or have questions, contact me. There really is no downside.

Jessica@TrialDynamics.Net

303-653-2233

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Openings: Less is More

Opening is NOT your opportunity to spew all your facts. Not even all your good facts. Jurors (humans) can only absorb so much at once. If you turn on the firehose, they will drown.

In your opening, aim to (1) capture their attention, (2) keep their attention, (3) tell them only what they need to know to decide the case in your favor (all other good facts that do not relate to your claims should be presented later or, gasp, not at all!), (4) tell a story in a sequence which allows jurors to know what they are looking for before you feed them important facts. Within the opening, you also need to counter defense points, but in a subtle manner that does not cause jurors to feel that you are playing defense or putting too much emphasis on the issues in your case. Otherwise, you may give jurors important facts and they will miss them because they had no groundwork to recognize they were importantly. Remember, you have lived the case. They know nothing.

The opening I crafted two nights ago was for a medical malpractice case and took no longer than 10-15 minutes to deliver. We cut over 45 minutes worth of information and I guarantee it will be multitudes more impactful.

If you need help with opening, framing, jury research, jury selection, or voir dire prep, reach out.

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Get More Out of Your Data

Did you know that you can have me consult on your big data at no extra cost?

Really, there’s no catch.

In addition to my normal consulting practice, I also work regularly with the Campbells. They’re overwhelmed with work and send scripts to me to edit. I send them studies to run. We work as a team (and even better, we love working together – yes, you can fact check me by asking them).

Therefore, if you come through me to get to the Campbells, you can have a consultant on the case for no extra fee. By working as a team with the Campbells, I’m taking work off their plate, so our joint bill ends up the same as if you went to them directly, except now you have a jury consultant on the case.

This is a WIN-WIN-WIN (the best kind of business deal). A win for me as I make money, a win for Campbells who are inundated with work, and a win for you and the client. No one loses.

I will help to edit your scripts and think ahead to jury selection, adding intake questions to the preset questions the Campbells use. I can then help on the back end to strategize your case, run focus groups, or help select a jury using the data and my own intuition/knowledge. I’ll already be familiar with the case and be a part of your team having run the data with you.

And, if you want to do contingency, I also pair up with the Campbells on the right case.

If you plan to run a data study, reach out. There’s really no excuse not to. I look forward to helping you!

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$25 Million Verdict

What happens when a hospital creates a culture where sexual assault by male nurses on female patients is allowed, then defends the action as unpreventable? A jury tells them otherwise to the tune of $25 million (with no punitive damages!).

Massive congrats to attorneys Eric Rosen and Gregory Roe for obtaining a verdict that not only told the hospital that they were wrong but, more importantly, told a client with the most horrific pre-existing history of sexual abuse I’ve ever seen that she’s valuable. They deserve the praise.

Jennifer LaRue (my colleague and another wonderful consultant) and I ran a mock trial and big data study on the case and selected the jury together last week.

The second photo is our post-jury selection strategy dinner, which I promised to post as a victory photo once they won. Our smiles were due to the knowledge we gained from mock trials and data studies that this case was a winner and the fun was just beginning.

The license plate photo tells you all you need to know about Gregory Roe. Before we went in for jury selection, I asked Greg “what does FYHY on your license plate mean?” He looked me straight in the eye and said “F*ck Yeah, Hell Yeah!” If that’s not the attitude of a plaintiff’s attorney, I don’t know what is. I think it’s my new motto.

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Free CLE: Focus Groups, Mock Trials, and Big Data – How, When, and Why

On September 27th, I will be giving a 2-hour CLE talk about how to do your own focus groups when you can’t afford a professional and the in’s and out’s of Big Data. There is so much here to dissect and you won’t regret attending. It may even save you tens of millions of dollars (and that’s not puffery).

The CLE is free to attend with my code below. I hope you will join me!

You can register here: https://mylawcle.com/products/focus-groups-mock-trials-and-big-data-how-when-and-why/

Free code: MockTrials&MoreCLE

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Rose-Colored Glasses

“Can you listen to the evidence and apply the law?”

Almost every biased juror will say yes, but we all know that doesn’t mean they are actually fair and unbiased.

I’m not sure how “listening to evidence” has any bearing on bias. Everyone has a political bias and still listens to the evidence while filtering it through the bias. Listening to the evidence involves hearing and attention, not bias. That filtered evidence is then applied to the law, yet it still doesn’t mean any of the process was fair because there was a filter involved.

You need to preempt this. For one, file motions with the judge regarding bias and explain this concept. Second, preempt jurors from rehabilitation by explaining bias appropriately.

Try “rose-colored glasses” as an example. Imagine we all wear glasses. Often, the tint is clear. We see things without any haze or tint. However, some of us have rose-colored glasses when it comes to specific topics or subjects. The glasses become tinted through life experiences, which develop beliefs. Any information regarding that topic matter is seen through a tinted filter. Some information is filtered out, and some comes through with a different color. What we need to know, Ms. Juror, is whether any of the issues, in this case, cause a little tint in your glasses such that you might see and interpret things through the lens of that experience in a way that might be unfair to either party. I know the judge will ask you if you can listen to the evidence and apply the law, and I know everyone here will say yes to that, but what we really need to know is, as you’re listening, are you listening without any filters? We want to know what those filters might be and how you think they could impact you in being entirely neutral.

You can then go into the pie or any other bias example you prefer. Explain how you would still sample the pies (listen to the evidence), but your experiences or beliefs would tint your sampling, so when you go to apply the evidence to the law, you wouldn’t have a clean and clear (entirely neutral) view of what the evidence really is as it’s been colored. Who feels like they might have a colored view, even if only slightly?

Adding this to your voir dire should help avoid some of the rehabilitation and get jurors to understand how bias might affect them.

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Big Data: What’s All the Fuss?

Big Data is becoming ever more pervasive in trial preparation, and for good reason. To use it effectively, you must understand what it is, what it is not, and how it best fits in your toolbox. Conventionally, trial preparation has included focus groups and mock trials, but now that big data is on the scene, how do these tools play well together? When should you use one over the others? What exactly is Big Data, and why should you adopt it?

What is Big Data, and Why is it Useful?

Big Data is the nomenclature for any large data set study. Several vendors run Big Data jury studies, some of which are more valid and reliable than others, a topic I won’t cover in this article. However, you can contact me privately if you have a vendor and want to know my opinion. 

The benefits of Big Data are its ability to extrapolate and predict. Most often, they are used to predict both liability and damages case outcomes. By running the case by several hundred jurors, we can fairly accurately predict what your best, worst, and average day in court would yield across different variables (such as damages “ask” or liability factors). For example, we can test the same case facts with three different damages asks: $10 million, $40 million, and $75 million. Let’s suppose that the low ask yields an average verdict of $5.5 million with a 75% win rate, the middle ask yields an average verdict of $30 million with a 78% win rate, and the large ask yields an average verdict of $25 million with a 60% win rate. That tells us that you are leaving tens of millions of dollars on the table by asking for $10 million, but $75 million angered jurors and caused them to punish you with a lower case value and win rate. You would then know that your ask at trial should likely be around $30 million and that you have a high probability of winning. 

You will also receive a juror profile. At the outset, jurors fill out answers to several questions, often answering up to 80 intake questions. Their answers are then correlated with their liability and damages verdicts to give you a profile of a good or bad juror. These criteria are often things we can only learn from Big Data. For example, someone who watches the NFL might be 47% less likely to find in your favor while someone who regularly watches Double Jeopardy may be 35% more likely to give large damages. 

How accurate is Big Data? It’s hard to tell as many cases settle and trial often brings surprises, but it is known to be fairly accurate, often within 5% of verdicts. Some of this accuracy, however, stems from properly preparing a Big Data study, which many fail to do. 

Do I Need a Consultant to Run a Big Data Study?

No, you are not required to have a consultant, though I think it’s a mistake to run one without. I regularly review Big Data scripts submitted prior to my retention. I find various errors, including weak defense arguments, missing information, confusion, damages asks that are outside the limits of the venue caps, misinformation regarding expert opinions, and very frequently weak case framing. All of these can render Big Data results misleading and invalid, and all were missed by the Big Data vendors.

Avoiding these pitfalls is hard when you are immersed in the case. Most Big Data vendors will suggest having a consultant assist with the project. Those who run Big Data studies are statisticians and know how to work with data. Some are even attorneys. However, they do not have the skills or the time to read through case documents and converse with you about small but important details of the case. They may review your scripts and make suggested changes, but they are not involved in the depths of the case necessary to catch errors or create proper framing. Therefore, to save the integrity of the study, it is suggested to have a consultant assist on the front and back ends. When I work with Big Data, the costs are only slightly higher to have my involvement as I’m taking work off their plates in preparing the study properly. Thus, you can have a consultant on board to direct the research and dive deep into the case for the same price or a few thousand more.

Having a consultant help with Big Data is also essential for moving forward and implementing findings. When you find out what jurors are good or bad, how do you implement those questions into your voir dire? How much weight do you give them compared to what jurors say during voir dire? How do you implement the Big Data findings into your case framing? These are all issues a consultant can help with.

Big Data vs Focus Groups & Mock Trials

How does Big Data interact with focus groups and mock trials? Do we still need these smaller juror studies? Absolutely. Big Data is excellent at predicting damages and trial outcomes but not very useful for framing or understanding what jurors like or dislike about the case. It does nothing to show deliberations or group dynamics. Conversely, focus groups and mock trials are terrible at predicting damages or case outcomes but are fantastic for case framing, group dynamics, and getting feedback on issues with the case.

When budgets allow, I prefer to run a focus group or mock trial first to adjust case framing and then use that new frame for a more accurate Big Data study. However, suppose you are headed to mediation and need an early read on the case value. In that case, it may be worth running a Big Data study first and then running focus groups and mock trials, potentially running a second Big Data study later. 

Costs

What does this all cost? As with most things in life, it depends. The price varies with the length of the statements and videos, as well as the number of damages anchors or other variables tested. If you would like a quote, don’t hesitate to reach out.

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