Change with the Times

focus group

Times are changing (hourly, it seems), and we are changing with it. We have moved our focus groups to an online platform until this passes. Clients still need our help and trials will move forward in a matter of a few months. Take this delay in schedule to strengthen your case. Do the things you didn’t have time to do before. Your clients depend on you, probably more now than before, so waiting this out is not an option.

I have been working with online platform options for focus groups. These platforms allow jurors to partake in research from their own homes through a webcam. They can see one another and interact. We can show them videos, exhibits, and data. Attorneys can get real time results of questionnaire data. I can moderate groups the same as if we were in person. The rates for the online platform are extremely reasonable (often cheaper than in person) and includes a copy of the video footage, notes, and questionnaire data.

These online focus groups are also useful for testing a case before intake. We can test small, focused issues to find out if a case is worth taking on or if you should pass on it.

We can test exhibits or client deposition video by showing them to jurors and asking for their individual feedback. This requires even less equipment and can be very streamlined.

Other services of ours were remote to begin with and we will continue to offer those services. These include:

  • Case Analysis
  • Opening Statement Edits
  • Voir Dire prep
  • Witness prep (this can be done in person or over zoom. In person, it is easy to keep a 6 foot distance and sanitize everything so we will adhere to you and your client’s preferences on this)

Please contact us for specific quotes and questions. Stay healthy and let’s make it through this together.  jessica@trialdynamics.net

 

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