Monthly Archives: May 2026

Mastering Jury Selection Strategies

Jury selection is about far more than finding and striking “bad” jurors. You should have several concerns when making strikes during jury selection.

Don’t be fooled by the defense strategies as they have an entirely different end game. They don’t need to win your whole jury; they just need one holdout. But plaintiffs don’t have that luxury. You need consensus.

That means jury selection isn’t just about removing bad jurors. It’s also about:

* Identifying leaders. A juror who says “I think companies should be held accountable” is helpful, but is that something you had to pull out of a quiet juror or is that coming from someone who is more outspoken and has a presence in the room? Do other jurors on the panel nod along? Which jurors are opening doors for others, helping to keep other jurors on schedule, coming into jury selection dressed up? Beware, however, that a loud but obnoxious juror is rarely a leader; they are a liability.

* Group dynamics. Find jurors who will work together as a group, particularly when there are a few strong personalities. If you have two leaders who will butt heads, you could end up with a hung jury and will lose cohesiveness. Look for jurors who are already forming a bond. When you’re doing side bars, who is talking with whom? Which jurors are keeping to themselves and refusing to become part of a group? Who do jurors talk with at breaks in the hallways?

* Identifying good jurors. While the main purpose (usually) is to find bad jurors, you also want to identify good jurors who will fight for you, rather than simply being neutral. While you can’t actively choose to keep someone, knowing who is good for you can play into your strike strategy. Sometimes, it’s better to leave a couple of somewhat bad jurors on the panel if you think you are able to save a couple of really good jurors. You would likely get a better outcome with two “A” jurors, a few “C” jurors, and one “D” juror than you would with all “C” jurors depending on leadership qualities. Do not leave bad leaders on the panel even if it means keeping a good juror.

If you are focusing only on bad jurors and failing to consider group dynamics and strike order/strategy, you’re missing half of jury selection.

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Don’t Play in the Defense’s Sandbox: How to Properly Frame a Case

My client had 7-10 theories for the case. I told them to cut 80% of them.

More is not better.

More is the game of the defense.

If everything is important, then nothing is important.

In this case, the defendant had failed to check his tractor trailer before leaving, failed to fill up on fuel, failed to stop and refill, failed to find a truck stop as a safe place to stop, ignored low fuel lights, ignored his check engine light, and ended up stranded on the side of a narrow shoulder with his back end sticking out by a couple of feet into the slow lane. Our client (another tractor trailer) was left with a split second decision to avoid the truck and swerved into the wall, which killed him.

The defendant had used red fuel to avoid fees, failed to register his vehicle (and therefore was never inspected), and then claimed the truck died due to a sudden mechanical failure.

There were days of testimony to prove the cause of the crash (mechanical vs running out of fuel), whether the fuel gage was broken or not, whether it was an accurate read.

There were negligent hiring and trianing claims. Claims about whether warning triangles were required to be placed (or whether there was no time), whether his blinkers were on, whether he even had warning triangles in the truck.

The case became too complex. We didn’t have to fight causation if we framed it right.

The defendant ignored warnings. Period. He ignored low fuel lights and check engine lights. Whether the truck ran out of fuel or died from mechanical issues is irrelevant. Whether he had triangles and should have put them out doesn’t matter: had he pulled over when warning lights were buzzing and blinking, a life would have been saved.

If you focus on everything, jurors will lose sight of the end goal. The risk here was that jurors would decide the case based on the reason the truck stopped. By removing that as an issue, we refocused the jurors.

Those jurors walked in with their verdict wearing 9/11 shirts to honor our deceased who was a veteran.

Keep it simple.

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